Strategy Workshop

Your Customer Journey. Mapped Clearly.

This is a focused, one-to-one strategy session designed to uncover exactly how your business attracts, converts, and retains customers — and where growth is currently slipping through the cracks. Together, we’ll assess what’s performing well, what’s underperforming, and what’s missing altogether, so you know precisely what to prioritise next. Whether we decide to work together long-term or not, you’ll have clear, practical insight you can act on immediately.

Finally. A Joined-up Strategy

Helping your business hit home runs to unlock growth.

Attract

We start by assessing how easily customers can find your business when searching for your services. This covers your social and video strategy, search visibility, service positioning, accuracy of your business information across platforms, and your readiness for modern, AI-driven discovery.

Goal: Identify missed visibility and intent-driven opportunities.

Capture

When potential customers land on your website, traffic alone isn’t enough — without proper capture, opportunity is lost. We assess how effectively your site converts visitors into leads, review your forms and enquiry flows, evaluate the information you collect, and examine how leads are stored and managed.

Goal: Understand where enquiries leak or drop off.

Nurture

Most local sales are won in the follow-up. We examine how quickly new enquiries are contacted, what your current follow-up process looks like, whether prospects are properly educated or left uncertain, and where automation and value-led nurturing could strengthen trust and conversions.

Goal: Reduce manual chasing and improve conversion rates.

Convert

When a customer is ready to move forward, friction can quickly stall momentum. We review your enquiry-to-sale process, including booking, consultations, or home-visit flows, and identify missed opportunities caused by delays, unnecessary complexity, or barriers that prevent prospects from completing the next step.

Goal: Make it easier for people to become paying customers.

Delight

Sustainable growth goes beyond marketing alone. We map what customers experience after they enquire or book, identify communication gaps or points of confusion, and assess how professional, clear, and consistent your overall customer journey feels from first contact through to completion.

Goal: Create a smoother customer experience end-to-end.

Retention & Referrals

Most businesses fail to maximise the value of past customers. We examine how reviews are managed, whether referrals are actively encouraged or left to chance, and identify opportunities for follow-on services, repeat bookings, and structured win-back campaigns that drive consistent, long-term growth.

Goal: Increase lifetime value of every customer.

Strategy Workshop Pricing

Strategy Workshop

Clarity for Your Business

£125

• 2-hour Workshop
  Get clear on what services you want to focus on and the results that really matter, during a video call with us.
• Competitor Audit + Online Strategy
  We'll analyse your local competitors to identify how you can out-perform them.
• Strategy Presentation
  We will then present back you our recommended strategy to implement.

FAQs

Do I need to have the strategy workshop?

Yes. It helps to ensure we're all on the same page and agreed about the outcomes and results we're trying to achieve for your business.

We will then credit the £125 towards your project fee should you want us to implement your project.

If after the strategy workshop you feel you would like a different agency to implement your project, that's totally fine, and you'll still receive the full report and recommendations to take to them.

How do I get started?

We offer a FREE 30-min call for you discuss your project with us. You can then see if you feel we're the right fit for the team to deliver your strategy workshop.

When is payment due?

The £125 payment is due up front before our video call workshop.

What you'll get after the workshop

This isn’t just a conversation. By the end of the Strategy Workshop, you’ll have:

• A clear picture of your current customer journey
• Identified gaps across attraction, conversion, and retention
• A prioritised list of improvements
• Strategic clarity on what to fix first (and what can wait)

If we move forward together, this workshop becomes the foundation for your business’s 6-month online transformation.

How the workshop is run

• 2-hour one-to-one session, conducted online
• No preparation required (we will guide the session)
• Honest, practical, and focused on your business

At the end of the workshop, you’ll have two clear options:

1. Take the insights and implement internally, or
2. Move forward with the 6-Month Online Optimisation Package, where we implement everything discussed — properly.

Testimonials

I cannot recommend Mike highly enough. His eye for detail and ability to understand our business is amazing and he exceeded our brief and expectations. We are delighted with the result. Many thanks Mike and we look forward to continuing to develop our web presence with you.

Mick – Architect

Website redesign

Mike helped us to redesign our website. He provided clear support throughout the process and explained how various options would benefit our business going forward.

Nisha – Corporate Wellbeing

Website redesign

Mike created the most amazing website for my company. I came to him, not knowing anything how to create an online presence and he was full of helpful tips and advice. He asked me insightful questions about what I needed my website to do, and how it should interact with my customers, and the end result is better than I ever imagined. Best of all, the cost was far lower than I anticipated. There were no hidden costs or unpleasant surprises.

Tara – Preschool Classes

New website built

I may only highly recommend Mike at Design Flow Studio for your web project. Mike is fully committed to understanding and meeting the objectives and wants of your web idea, while also demonstrating his competence about online presence for small businesses.

Angela – Life Coach

New website built

Mike is a web design surgeon. He responds to requests quickly and with precision, offers innovative ideas and is always absolutely delightful. I could not recommend him highly enough.

Maxine – Corporate Coach

Made their website mobile responsive

Design Flow Studio designed and built my website when I was starting up my own building and carpentry business. Mike was very helpful and responsive in understanding my design brief and how my website would work for my business.

Matt – Builder

New website built